Walk into any supermarket and you will see small bottles of drinks.The product is small enough to fit in a clothing pocket and can be consumed in one sitting.”It’s more convenient to drink in a smaller bottle than a traditional 500ml bottle.From snacks to drinks to cold drinks, there are more and more products in small packages.
The food industry has blown “mini wind” “small body” is not low
A mini version of Coca Cola with a net content of 200ml per bottle in a box of 12 cans;Small packs of Minute Maid peach juice, each 300 ml bottle, are sold by the case (12 bottles).Other drinks, such as Fanta, Sprite, orange juice and Glucose Waters, are available in mini-packs with capacities ranging from 240 to 350 ml.In the snack section, 10 small packets of potato chips.’These 10 bags of crisps are sold in a package, which costs less than the price of two large packets of crisps, and you get four different flavours.’Potato chips are cheaper in small packages.
Smaller volume, more choice and consumers’ thumb up ‘
I saw a mini can of Coke in the beverage section and put it in my cart without even looking at the price.Some people like to drink fizzy drinks, but before that most drinks were 500ml to 600ml.Under the “I can’t eat too much” scruple, the mini food makes her feel free to eat.Sales staff at the supermarket said that many consumers are paying more attention to health as well as taste.Small packs are popular because they help consumers control their diet and sugar intake.”Young people, in particular, are more likely to buy mini versions of food.”The mini version was originally bought because it was easy to carry.”It’s inconvenient to carry a big bottle of drinks around when you do outdoor sports or go shopping, but the mini version just fits in your trouser pocket.”Later, some people bought it back because of taste.”If you leave half of it in a big bottle for too long, it will affect the taste, so you can drink it all at once in a small bottle.”"In fact, sometimes it is not to be large, not to eat, just a mouth addiction.Take to buy potato chips, melon seeds for example, the same price originally bought a big package, only one taste, now you can buy a number of small packages, can be put together into a variety of flavors, the choice of more rich categories, but also not easy to waste.Some said: ‘I’ve bought mini versions of Coke, small bags of melon seeds, single pieces of cookies and didn’t care whether the mini or the big package was better, just that the small package was easier to carry around.’
Small packaging to meet consumer demand or into the new direction of market development.With the constantly changing market demand, consumers have begun to force the industry to innovate and upgrade, and the emergence of mini products is a good proof.
Post time: Jul-16-2021