Today, the Coca-Cola Company announced the launch of new packaged Coca-Cola products in the Chinese market.
This is another packaging upgrade on a global scale since the launch of the Same Brand global marketing strategy in 2016.In fact, the makeover is the latest move in Coca-Cola’s quest to make the world waste free.The new packaging specifically adds the phrase “Recycle me” to encourage consumers to recycle bottles by creating the feeling of talking face-to-face with the bottle.
Let’s take a look at Coca-Cola’s new packaging.The new packaging includes classic Coke and Diet Coke, including PET bottles and cans of different sizes.Coca-Cola described that the design concept of “subtracting” is also to pay tribute to its century-old classic packaging, and said in the bulletin: “the 1915 ‘Coca-Cola’ curved bottle is an eternal classic in the history of packaging in the world, its high recognition is reflected in even if broken on the ground, can be recognized at a glance.
A brand that is truly accessible may no longer need complex messages and flashy designs.Color matching, classic Coca-Cola continued the previous red and white logo collocation;Coca-Cola Diet has a red background and a black logo.It’s worth noting that diet Coke’s new color scheme is the most intuitive one.
The new packaging changes the overall color scheme, making it more different from the classic coke, while also making it more eye-catching on shelves and other locations.
In addition, diet Coke’s packaging also prominently adds the words “0 sugar “and “0 fat” to reflect the beverage giant’s “small mind” to cater to the health trend.
In fact, bottle packaging can be regarded as a “treasure billboard”, which is reflected in the fact that there is no extra cost, the product can be penetrated into more places, and the consumer groups reached are guaranteed.
Therefore, taking packaging design as the carrier to practice sustainable development is a good direction.
The company announced that the new packaging “Coca-Cola” with the sustainable packaging logo has also been launched in the global market, including the United States, Singapore, Malaysia and other markets.The company, which has a huge family of drinks, will then roll out the design to several billion-dollar brands.
“Coca-Cola China told Food today.Coca Cola China to create the theme of recycling public publicity exhibition, has always been about the green development of plastic packaging is the focus of environmental governance, is also a key issue of beverage enterprises.
Today, Coca-Cola China told snacks generation, in addition to the “recycling me” label on the bottle, the company will continue to be committed to the public education and spread of the beverage bottle recycling, through the social from all walks of life hand in hand to build theme ZhanChen, united community streets create beverage bottle recycling closed-loop model, design to launch rPET derivatives and so on ideas to try,To achieve the goal of “no waste under heaven”.
Post time: Sep-15-2021